Webโ€œthe ten commandments of marketingโ€ series is our attempt at distilling decades of experiences, epiphanies, and of course, mistakes into something useful.

Webthe 10 commandments of marketing.

Webmake sure to measure your marketing effectiveness.

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Test it against your goals.

So maybe these 10 commandments didn't come from the mountain.

Webso, in summary, here are the 10 commandments of marketing in challenging times:

Remain steadfastly loyal to core values, without exception, embrace.

Make a direct correlation between your marketing efforts and your cash register.

And they're not carved on clay tabletsโ€”but on high.

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