Harnessing the science of persuasion.

But there’s hard science in that skill, too, and a large body of.

Webpersuasion works by appealing predictably to deeply rooted human needs.

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No leader can succeed without mastering the art of persuasion.

The rest of us can learn to secure consensus, cut deals, win concessions—by artfully applying six.

Tributes paid to "pioneering and visionary" journalist Marcus Fairs

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